$2M in Additional Sales
RELIANCE EXAMINATION CHAIRS
Breathed new life into examination chairs by with idea of custom upholstery colors. Reliance offered 147 color choices compared to 5 or 6 for competition. Results: $2M in Additional sales result during the first year, and additional growth in successive years.
Breathed new life into examination chairs by with idea of custom upholstery colors. Reliance offered 147 color choices compared to 5 or 6 for competition. Results: $2M in Additional sales result during the first year, and additional growth in successive years.